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On 9th of April, BITSA was proud to announce the completion of the BITSA x MasterCard Digital Innovation Challenge. With 161 interested students and 25 registered teams, students were given 48 hours to come up with an innovative technology solution that helped improve the customer experience in either Money Relationships, Retail Experiences or Brand Trust. Teams were sent a case brief on problems the world is currently facing and then found ways to innovate the consumer experience.


We would also like to express our appreciation for all the students involved in the competition. We hope this event gave students an insight into solving real-world problems and we are looking forward to providing more events with MasterCard!

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